Appear when users search for “crossfit tennis shoes for men” or “sportswear and tennis shoes for men”. Phrase match: The ad appears when the user searches for the keyword we have defined, or slight variations, along with additional words; To use a keyword with a phrase match, quotes (“) are added at the beginning and end of it. So when we define the keyword “Men's tennis shoes”, the ads will appear when the user searches for “Men's tennis shoes” or “Men's running shoes”. Exact match: as its name says, the ad will appear when users search for the keyword exactly as we have written it, accepting slight variations very close to that phrase; To do this, it will be necessary to write the keyword in square brackets.



For example, our keyword [men's tennis] will show the ad when the user has searched for “men's tennis”, or “men's tennis”. Once you know what keywords and their types are, it is now necessary for you to learn the various types of campaigns that Google Adwords offers you to define in more detail what your online advertising strategy Phone Number List will be. Types of Campaign in Phone Number List Google Adwords Did you know that there is more than one type of campaign in Google Adwords? As we mentioned before, Google has a wide catalog of products in which you can promote your business through ads. Below we explain the various types of campaigns that you can use in Google Adwords: 1. Search Network Google Adwords Search Network campaigns are perhaps the best known on the platform. Its ads are aimed at active Google users, that is, all those who use the search engine to find information on a specific topic or product. These ads will appear among the first results in the Google search engine.




To do this, it is necessary for users to enter certain keywords, known as keywords, so that the ads are displayed. The main characteristic of Google Adwords ads for the Search Network is that they are made up of text; No graphic elements are required here. All Search Network ads created in Google Adwords are made up of three titles of up to 30 characters each. Likewise, it is necessary to add a description, which may be up to 90 characters, as well as the destination website. You can even add extensions to these ads, that is, complementary elements that will help your Google Adwords ads have more relevance among Google users who are searching for the type of product or service you offer. Among the most popular extension types are website link extensions, which allow you to add related pages to your landing page; site extracts, which allow you to add relevant information about your product or service; and even automatic extensions, which do not require user intervention.