The prototype is described extensively and used as a basis. Unlike the Empathy Map this concept is based on qualitative and quantitative data . Demographic and psychographic characteristics in particular are taken into account in the analysis. The Empathy Map Instead the empathy map takes an emotional approach because the customer should be understood on an emotional level. data analysis but on seeing the world through your eyes and understanding your feelings.





When is which mthod suitable Neither method is fundamentally better in different situations. A big advantage of the Empathy Map it is created quickly. One meeting is enough to gain an insight into your Phone Number List target group or target groups and get an emotional picture of the customer. The creation of buyer personas on the other hand is quite time consuming and due to the large volume of data there is a risk that you will get lost in irrelevant details that are not helpful to you. The empathy map is particularly useful in agile projects.







A big disadvantage of the empathy map however is that it is not as precise and detailed as the buyer persona. You should therefore not rely exclusivelyon empathy maps as they do not replace a detailed analysis of extensive data. Since both concepts have advantages you should ideally use a combination of both. The Empathy Map is ideal for a first quick insight and the Buyer Persona for a more detailed understanding.